The Read.

Micro-Series Part 2 of 12.: men are 37% of viewers.

38.3 million people opened a micro-series app this year. Men went from 31.4% to 39.8%.

113.8 million people opened an AI assistant this month.

People spend about 32 minutes on AI a day, across 4.6 opens. Social time grew, but it is a smaller share of the day.

Micro-Series viewers Cut Streaming Time by 3%. Part 1 of 12.

13.1M new micro-series viewers. Streaming time slipped 3.4%, and most of the gap sits after 10pm.

Your audience is on a second screen. Here is what they open.

Six audiences, four generations, twelve months. Crosswalk sees what gets opened and engaged with while the show is on.

56% of Digital Viewers Had a Second Screen Open

Prime Video brought in 28% more viewers to Apple TV's Slow Horses.

45,094 new Apple TV subscribers came from one free episode.

22.4M watched Tubi's Creatorverse in year one

Their YouTube time never moved.

NFL on Netflix by the Numbers

23,847,163 Americans watched the NFL from Melbourne. Half had a second screen open.