13.1M new micro-series viewers. Streaming time slipped 3.4%, and most of the gap sits after 10pm.
Crosswalk. Vertical Drama Series / 01 of 12
New micro-series viewers cut streaming time by 3%, mostly after 10pm. 13.1M new viewers.
Before and after. New viewers streamed less and watched more YouTube and TikTok.
Sessions -2.9%. Minutes -3.4%. Sessions after 10pm -8.7%. YouTube +6.2%. TikTok +9.8%.
Streaming covers Netflix, Disney+, Hulu, Prime Video, HBO Max, Paramount+, Peacock, Apple TV and Tubi.
Late-night streaming fell 8.7%, and cancellations barely moved.
Late-night sessions -8.7%. Extra cancellations +0.8 points.
Most micro-series minutes are new video minutes on the phone. 14.6 min a day. 36.8 min on active days.
Where that time came from. New video 60%. Short-form social 25%. Streaming 10%. Other 5%.
Streaming gives up about one minute in ten. Short-form social gives up more.
What this means for Hollywood. Streamers lose the last episode of the night, not the subscription.
Vertical Drama Series. Part 01 of 12. Next: Who is watching.
Want to know which titles kept them up past 10pm? Crosswalk can tell you.
Crosswalk Behavioral Intelligence Engine.
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