People spend about 32 minutes on AI a day, across 4.6 opens. Social time grew, but it is a smaller share of the day.
Crosswalk The Read
AI assistants · Nov 2025 to Oct 2026
113.8 million people
opened an AI assistant
this month.

Up from 82.6 million last year. Agents studied: ChatGPT, Gemini, Claude, Copilot, Grok, and Perplexity.

12.9 days Days in the month they opened an assistant. Up from 11.4 last November.
31.8 min Average time spent on AI per day.
4.6 times Average opens per day. Session times average 7 minutes each. That adds up to the 31.8 minutes per day.
9.7 million They stay an hour or more in a day. They are 8.5% of AI users, and they are responsible for 36% of all the time spent on AI.
Twelve months
AI adoption is growing.
Average time spent: 32 minutes per day.

31.2 million more people than last November. October to date, shown as a full month at this pace.

82.6
 
85.9
 
89.3
 
92.7
 
93.1
 
98.2
 
102.4
 
105.5
 
107.5
 
109.4
 
111.7
 
113.8
 
NovDecJanFebMarAprMayJunJulAugSepOct
to date

On a day they use AI, they spend 31.8 minutes. That is about 4.6 opens of 7 minutes each, not one long sitting. They also use it on more days: 11.4 days last November, and 12.9 days in October to date.

In March, a lot of people moved from ChatGPT to Claude and Gemini. Growth slowed that month. Most months since then, the number of people grew again.

The assistants
ChatGPT is the most used agent.
Over the full year.

One person can open more than one. This is each assistant's share of those openings over the full year.

 
ChatGPT39.6%88.9 million
 
Gemini26.7%60.1 million
 
Claude14.4%32.3 million
 
Copilot11.0%24.7 million
 
Grok4.6%10.3 million
 
Perplexity3.7%8.4 million
How long
Duration: 30 - 60 minutes
on average.
91.5% of days end within an hour.
                   
 
                   
 
                   
 
                   
 
                   
 
                   
 
                   
 
                   
 
                   
 
                   

Each square is 1% of days. Green squares end within an hour. Purple squares run an hour or more.

Under 5 minutes is 16.4%. 5 to 15 is 22.7%. 15 to 30 is 24.8%. 30 to 60 is 27.6%, the biggest share. Past an hour, 5.1% stay 1 to 2 hours and 3.4% stay longer. That is 9.7 million people, up from 4.2 million.
Time of day
10am to 4pm holds the most time.
Night grew. Morning stayed level.

Share of the minutes, November through October. Each line is one part of the day.

October to date.

     
 
Overnight5.6%12 to 6am
 
Morning14.8%6 to 10am
 
Midday38.6%10am to 4pm
 
Evening21.3%4 to 8pm
 
Night19.7%8pm to 12am

8pm to midnight rose from 17.2% in November to 19.7% in October. Morning went from 15.4% to 14.8%. After midnight went from 6.2% to 5.6%. The workday eased from 40.8% to 38.6% and is still the biggest block every month.

Before and after
They come from a search engine.
Most do not go back.

Where they were just before they opened AI, and the first place they went after. The first number is before. The second is after.

Search
 
   
 
21.4% to 13.2%
Work or school
 
   
 
18.7% to 22.6%
A social feed
 
   
 
14.3% to 17.9%
Opened it first
 
   
 
10.4% to 9.2%

21.4% were on a traditional search engine just before. Only 13.2% go back to one after.

Social does the opposite. 14.3% come from a feed. 17.9% go to a feed after. After 8pm, 29.4% go to a feed next.

What they're asking

Block size is the share of questions.

      
 
Write or edit22.7%
 
How to do something19.4%
 
Look something up13.6%
 
Pictures and media11.2%
 
Schoolwork10.2%
 
Recipes5.7%

Most questions are everyday tasks. Coding is 4.8%, and those sessions run long. The news is 4.4%. Shopping is 4.1%. A conversation is 3.9%. Schoolwork shows up at night and on Sundays.

Commerce
AI agent, then traditional search.
Then ecommerce.

Few people open an AI agent to shop. When they do buy, most leave for traditional search first.

Most common path, 13.2%
AI Agent→Traditional Search→Ecommerce
 
Straight there, 7.4%
Ad in the AI agent→Ecommerce

5.9% came from a store. 4.1% asked about shopping.

Social
Social time went up.
Its share of the day went down.

People spent more time on social than last November. Social is a smaller share of the online day, 21.9% then and 21.6% now, because more of the day is in an assistant. Assistants went from 0.43% of the day to 0.60%. Some of that used to happen in a feed: the news, a recipe, or a conversation.

The light dot is last November. The colored dot is October to date.

Social
 
   
 
21.9% to 21.6%
Assistants
 
   
 
0.43% to 0.60%
8.5% of AI users stay an hour or more in a day.

Those 9.7 million people are responsible for 36% of all the time spent on AI.

People who stay an hour
Look at the 9.7 million alone.

Reply and we will show which apps they left, where they shop, and what they watch outside a chat.

Reply to Liz
Crosswalk
Behavioral Intelligence Engine

Crosswalk, 23465 Civic Center Way Bldg 9, Malibu, CA 90265
November 1, 2025 through October 21, 2026. October to date, shown as a full month at this pace.